誠信為本：市場永遠在變，誠信永遠不變。

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新零售聯盟企業文化
企業核心：立足中國結盟世界；
企業目標：樹百年品牌建萬店工程創千億價值；
企業宗旨：倡導時尚健康生活理念，打造全新健康生活方式；
企業風格：大規劃大格局聚英雄重執行；
管理理念：公平公正合心共贏；
經營管理：以人品做產品，用品牌筑價值；
服務理念：對上帝的虔誠，對父母的尊重，對愛人的體貼，對孩子的呵護。

The union enterprise culture
The core of enterprise: based on the alliance of China to the world;
Enterprise target: tree brand to build one hundred thousands of stores engineering gen billions of value;
Enterprise tenet: advocate the fashion healthy lifestyle, create a new healthy lifestyle;
Enterprise style: big planning pattern Poly hero heavy implementation;
Management idea: the mind in a fair and win-win;
Management: do by character products, build brand value;
Service concept: devotion to god, respect for parents, and considerate, love to the child's care.